Learn Web 2.0 Traffic Generation

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Posted on 15th June 2010 by admin in Web 2.0

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You can’t learn Web 2.0 traffic generation techniques in isolation. That would be like learning to reverse round corners without having learned to move the car forwards! Web 2.0 is a term that covers a wide range of interactive internet phenomena, and this is a quick guided tour so you know how and where to learn Web 2.0 for your business needs.

First off, Web 2.0 or social media can only be an effective traffic generation tool when you have an effective lead capture system. Otherwise you’re just collecting rain in a bucket full of holes.

You’ll need a squeeze page as part of your website so that you can direct your Web 2.0 traffic to it and offer a free, downloadable information product of genuine value in exchange for first name and e-mail address. Whatever your business is, building a subscriber list of people who have opted-in and are interested in your niche is absolute ‘Base One’ stuff.

Forget trying to learn Web 2.0 for driving traffic until you have all this set up right. Your opt-in form should connect with an autoresponder such as Aweber, who will give you the html code that you can paste into your squeeze page. You then follow up with messages that offer free and paid (where you have an affiliate link) products to your list. Now to Web 2.0.

The first thing to consider is creating a blog. Blogs are loved by the search engines as their content is frequently updated, giving visitors a better experience – the main driver for Google, Yahoo! et al. Go to WordPress.org, and install WordPress for free. If your hosting service has the ‘Fantastico’ function, then that will save time hugely, so much so it might be worth changing to a host that does offer it, such as Hostgator or Godaddy.

You can also create a lens at Squidoo.com. This is a site where you can pretty much create your own mini-website with text, video content, photographs, bio box (where you must of course put links to your site), and other features. Squidoo is a big favourite with the search engines, as is Hubpages which has similarities as well as some subtle differences. Investigate both.

To learn Web 2.0 in all its dimensions, I recommend you look at social bookmarking and learn how to and how not to do it. Some of the top bookmarking sites include Technorati.com, Del.icio.us, Digg.com and Stumbleupon.com. All are worth a look.

You should also not ignore the major social networking sites. Facebook has colossal traffic, and offers a paid advertising function that is as targeted as Google AdWords but much cheaper. At time of writing they are still not accepting Paypal but are planning to soon, within 2010 hopefully.

Don’t overlook Twitter. Like Facebook, it is attracting boatloads of marketers, some of whom use it properly! You’ll find Twellow.com is a great resource for finding Twitter users with an interest in your niche.

With time and space ganging up on me, here is a small list of good sites for anyone wishing to learn Web 2.0 as a business tool: Scribed.com, Zimbio.com, Boxxet.com, Lifehack.org, Instablogs.com, Buzztracker.com, Flickr.com and, of course, YouTube.com.

By: Alun Maxwell

About the Author:
You don’t have to pay a fortune to learn Web 2.0 methods. You can even build a free library of marketing tools that include Web 2.0 if you visit this Free Tools Giveaway. Alun Maxwell is an experienced online marketer with sites in several niches. He is also a freelance trainer whom many sales organisations have hired to help executives with their communication styles.



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Difference Between Web 1.0, Web 2.0, & Web 3.0 – With Examples

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Posted on 9th May 2010 by admin in Web 2.0



Like any other technology, the web is evolving and it is evolving rather quickly. Due to lack of standards, there seems to be a little bewilderment regarding its evolution and versions but the most acceptable stages of evolution are as follows:

Web 1.0 Web 2.0 Web 3.0 (Also known as Semantic Web)
So, what is the difference between these versions?

Web 1.0: The Internet before 1999, experts call it Read-Only era. The average internet user’s role was limited only to reading the information presented to him. The best examples are millions of static websites which mushroomed during the.com boom. There was no active communication or information flow from consumer of the information to producer of the information.

Web 2.0: The lack of active interaction of common user with the web lead to the birth of Web 2.0. The year 1999 marked the beginning of a Read-Write-Publish era with notable contributions from LiveJournal (Launched in April, 1999) and Blogger (Launched in August, 1999). Now even a non-technical user can actively interact & contribute to the web using different blog platforms. This era empowered the common user with a few new concepts viz. Blog, Social-Media & Video-Streaming. Publishing your content is only a few clicks away! Few remarkable developments of Web 2.0 are Twitter, YouTube, eZineArticles, Flickr and Facebook.

Web 3.0: It seems we have everything whatever we had wished for in Web 2.0, but it is way behind when it comes to intelligence. Perhaps a six year old child has a better analytical abilities than the existing search technologies! Keyword based search of web 2.0 resulted in an information overload. The following attributes are going to be a part of Web 3.0:

contextual Search Tailor made Search Personalized Search Evolution of 3D Web Deductive Reasoning

Though Web is yet to see something which can be termed as fairly intelligent but the efforts to achieve this goal has already began. 2 weeks back the Official Google Blog mentioned about how Google search algorithm is now getting intelligent as it can identify many synonyms.

For example Pictures & Photos are now treated as similar in meaning. From now onwards your search query GM crop will not lead you to GM (General Motors) website. Why? Cause, first by synonym identification Google will understand that GM may mean General Motors or Genetically Modified. Then by context i.e. by the keyword crop it will deduce that the user wants information on genetically modified crops and not on General Motors. Similarly, GM car will not lead you to genetically modified crop. Try out yourself to check how this newly added artificial intelligence works in Google. Also, there are many websites built on Web 3.0 which personalizes your search. The web is indeed getting intelligent.

By: Basant Singh

About the Author:
Basant Narayan Singh is a Microsoft Certified Technology Specialist. He is a Software Engineer by profession. He writes for a technology blog at: Pulse of Technology. He has written various easy to understand analytical articles on latest technologies viz. Web 3.0, Wireless Technology, Language Translation Tools and Cloud Computing Services. Learn more about the most exciting technology trend of tomorrow: Web 3.0: Intelligent Web.



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Web 2.0 Domination With Web 2.0 Goldmine

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Posted on 12th February 2010 by admin in Web 2.0

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Web 2.0 has taken the internet by storm. Essentially, Web 2.0 marketing is done to enhance the natural or “organic” rankings of a website to drive targeted traffic to a site instead of paid advertising. This method is done by getting a large number of “backlinks” or “crosslinks” with other websites and your own website URL, or address that gains the attention of the search engine algorithms. However, it is considered by most to be tedious and time consuming to generate a Web 2.0 campaign to effective gain large amounts of free, ongoing traffic to your website. In a nutshell, Web 2.0 is the use of free links to build a broader Web presence- usually gaining the attention of the search engines when they find your website URL in hundreds of locations across the internet.

This is most effectively done via the term called “backlinking” mentioned above. In essence, it is utilizing the various means of social networking and social news sites across the internet and distributing a large number of links to your own website address. Herein lies the challenge. To post to literally hundreds and hundreds of locations on the internet can be an extremely daunting proposition to most. Even more daunting of a task is to continue this posting process time after time, day after day. This is usually done by posting articles on blogs or other social networking sites, posting of videos on video sites- and by putting up what is called a “lens” on other sites- all of which have your website address on them.

Effective knowledge of how to implement a Web 2.0 campaign can also be quite difficult to learn as there are so many sites and techniques available to the website promoters. What is needed is an effective educational tool that helps the average business person understand the concepts of Web 2.0- and then outlines a complete and comprehensive plan for ease in implementation of what has been learned. The resulting traffic from learning Web 2.0 concepts can be very rewarding for any business. The world is changing- and any business that does not take advantage of these concepts risks being left behind. One inexpensive resource to review is a new ebook called Web 2.0 Goldmine. This ebook walks the user through basic to advanced techniques and tools to implement a comprehensive Web 2.0 campaign for any business that has a website- but with ease instead of the tedious postings of one site at a time. The best feature of this material is the delivery of a comprehensive step by step plan to implement your Web 2.0 marketing program.

We encourage you to find out about how this inexpensive internet traffic and high rankings within search engines can be rewarding to your own business.

By: Chad Bates

About the Author:
Chad Bates is a successful award winning entrepreneur who has founded numerous online and offline companies.

http://www.web2-0goldmine.com/

[http://www.goldminesource.com/]

http://www.squidoo.com/web2-0implemented



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Benefits of Web 2.0 Applications

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Posted on 17th January 2010 by admin in Web 2.0

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Web 2.0 applications are the latest and newest trend in website designing. Millions of Internet companies and users are turning to web 2.0 for its added benefits. This version has brought about a revolution in how sites are built and applied in practical usage, thus increasing its overall functionality.

Web 2.0 companies make the user enjoy blogging, join podcasts, download, email the RSS feeds, and so on. Such benefits give an excitement quotient to the online experience. Many companies claim to provide web 2.0 applications that have better interactivity, easy usability, and adjust better to changing trends.

The web 2.0 companies can be used to filter web traffic to your website. You can get many 2.0 websites links to your website. It has been seen that web 2.0 sites get higher rankings in search engines, especially in Google. Web 2.0 gives long term business advantages to its user, whether it’s a traditional business or a new business process. The success of web 2.0 is highly dependant on how efficient the site is in picking the newer forms of business models, new online communities, and joint processes.

The Web 2.0 benefits are explained here below. These are consistent for all types of websites.

* It provides a web platform that is highly functional in obtaining and implementing sales strategies.

* Web 2.0 development enables better use of the core enterprise application.

* You can make use of semantic tagging technology that can raise the navigation of internal and external web pages, thereby leading to increased sales of products/services.

* For greater employee satisfaction and collaboration within the organization web 2.0 can be utilized to its best, creating waves of networking achievement stories.

* It very well targets the marketing resources, hastens the product development life cycle, and gives apt feedback of the new products.

* Web 2.0 uses its users and bloggers for establishing a positive image and creating positive publicity among the masses.

* It makes the Internet marketing a compulsory process so that your marketing budget is used to its best.

* It improves the quality of social interaction for anyone across the globe. Here, views, experiences, recipes, thoughts, comments, etc are easily exchanged.

* You can post photos, guest books, albums, how-to guides, etc. Also maps for planning traveling that are interactive in nature.

The list for smaller benefits is endless, thus giving you full control over your online business activities while incorporating many additional features to it.

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Web Marketing 2.0

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Posted on 14th October 2009 by admin in Web 2.0

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The advent of Web 2.0 technologies has made the Internet an even more valuable tool for businesses. With the increased interactivity of Web 2.0 applications, the web now acts as a broadcast vehicle for your brand and has become a valuable channel for creating and managing customer relationships. New Web 2.0 technologies like blogs, wikis, social networks, podcasts, RSS feeds, and web APIs have transformed Internet usage.

Still, the Web 2.0 phenomenon is not as simple as it may seem. So what exactly is Web 2.0 and why is it taking the world by storm? There is no single answer because Web 2.0 means different things to different people. For some, it means the transition of websites from islands of information awash in a virtual sea to valuable sources of connected content. For others, Web 2.0 is the evolution of websites into computing platforms that serve up functional web applications to end users.

But for most, Web 2.0 remains a social phenomenon that’s transforming the domain of cyberspace. Users are now generating web content on their own terms and distributing it through multiple channels. Web content is being organized and categorized more every day, and deep linking is networking this content. The freedom to create, use, and share content is global, and virtual communication is open and subject to no authority.

Web 2.0 has forced users all over the world to rethink the way they perceive the Internet. Web 2.0 asks questions and demands responses, especially of businesses. The development of Web 2.0 technologies have made the Internet a priceless tool to broadcast branded messages to target audiences while creating and managing customer relationships. In fact, these technologies have led many in the business world to view “the market as a conversation.”

So how are we as Internet marketers to utilize Web 2.0 technologies in our campaigns, whether online or off? Much like the rest of the online space, there is no simple answer to this question either. Of course, every campaign will have a different answer depending on a variety of marketing principles.

Still, remember that within the domain of Web 2.0, no single factor is more critical in planning and executing an online marketing initiative than taking a user-centric approach. The user is the inherent focus of Web 2.0, so the best thing you can do is start thinking more about your users. Then, act upon the information you’ll discover, implementing what you know works best for visitors to your site.

We all know the technology that drives the web and enables online marketing is constantly evolving; just look at how Web 2.0 has changed everything we thought the Internet was or could be. Still, one principle that’s central to Web 2.0 and will continue to be so in the future is user-centric design.

This focus on the needs of users brings us to the forefront of what many in the industry have dubbed “Marketing 2.0,” essentially the natural development of Web 2.0 as it applies to the transformation of marketing on the Internet. Today, consumers are researching and buying products online, and the speed of the internet allows them to make split-second decisions based upon web content, not on key messages or support points as is the case in traditional advertising.

Marketing 2.0 is based upon real content that’s utilized to encourage conversation and purchase decisions. Marketing 2.0 allows consumers to form their own conclusions based upon the information present. Thus, content becomes the most important aspect of Marketing 2.0. Connect through content.

Examples of this Marketing 2.0 emphasis on content and user-centricism abound. Web 2.0 technologies have largely replaced traditional online marketing channels. Blog posts evolved from press releases, just as email has from direct mail. Users can now “pull” content of their choosing online, where in the past advertising messages and related content were “pushed” upon the user whether they were interested or not. Webinars and podcasts have made made traditional seminars accessible to all, and user generated content has taken precedence over that generated by businesses. Social networking sites allow users with like interest to connect and share relevant content with each other, giving rise to Marketing 2.0 strategies like social media marketing.

Clearly the advent of Web 2.0 and consequently, Marketing 2.0, presents several questions and implications for the process in which marketing is defined and created in an online environment. As marketers, we must ask ourselves how these changes affect our process and online strategy. How can we engage customers through this channel, and how can we brand our products when we can’t control the content consumers use to make purchasing decisions?

In order for marketers to take advantage of Web 2.0 technologies, we need to focus on CONTENT. Through content we engage the market, and create opportunities to build trusting, valued relationships with customers while maintaining a branded message. Remember that your content must be aligned online and offline to maintain a similar user experience, look, and feel. Many companies have incorporated content management systems into their web presence to allow for instantaneous content generation and modification.

There is no debate that Web 2.0 has brought with it a fundamental shift in user expectations. Traditional marketing messages don’t matter anymore. Marketing 2.0 is more about encouraging purchase decisions through content than forcing them through traditional media.

The verdict is in: Every business with an online presence needs to evolve in order to embrace and utilize Web 2.0 technologies or risk being left in the digital dust of cyberspace.

By: Nick Yorchak

About the Author:
Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Internet marketing, web design, and web development company. He can be reached at his Fusionbox email (nyorchak@fusionbox.com) or at (720)956-1083.



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Web 2.0 Babble

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Posted on 7th September 2009 by admin in Web 2.0

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The seeming collapse of cyberspace in 2001 became a point upon which web trends turned. People predicted the end of the cyber era. However, this is all part of a vicious technological cycle of peak trends and shakeouts. It is at this point, that real success is measured. And the development of Web 2.0 is just that.The concept began with the premise that contrary to speculations of web-crashing, the Web or the Internet is more promising and needed than ever. The steady rate of development, and coming out of new sites and programs are taken as signs of a stronger Web space. This was taken into consideration by MediaLive International and the O’Reily Team in developing the concept of Web 2.0. However, the passing years have tangled the meaning of the concept. Disagreements about its meaning added to the general mayhem. What exactly is Web 2.0, and how does it differ from the Internet of the past (Web 1.0)?

Their main difference is that Web 2.0 strives to make the web space more personalized and interactive. Whereas Web 1.0 uses static HTML, the 2.0 version offers blog publishing which is highly interactive and dynamic. Web 2. 0 also tries to un-complicate the web experience so even newbies won’t feel intimidated by the many links and complicated web designs. As a result, Web 2.0 prioritizes navigability and simplicity in website design. Moreover, sites can be managed by several authors rather than an exclusive group of Internet professionals.

Personal sites are also out of Web 2.0 together with the guessing game that comes with domain names. Personal blogs wherein the owner can post whatever interests him is the “in” thing. Plus, blog readers can comment on whatever the writer wrote, thus, the experience is kept active and dynamic. In addition, SEOs also make it easy to find information and websites. With Web 2.0, cyberspace can live up to its tag as an info superhighway.Other innovations on Web 2.0 version are the use of syndication and folksonomy. With this new applications, directories are no longer needed. Plus, new infoware are in constant beta. Software are easily available in the Internet rather than sold as separate items. Web 2.0 is easier on the user as compared to the older version. This makes Web 2.0 a stronger, steadier, and wider space wherein everyone can find a niche for himself.

By: Andrew Corner

About the Author:
For more information on Web 2.0 please see http://www.whatisweb20.net



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Themed Sites Are Web 2.0 Sites

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Posted on 23rd July 2009 by admin in Web 2.0

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One topic that has become a definite talk of the town is web 2.0 sites. It seems it has become difficult for webmasters to build sought after internet properties and well respected reputations without seriously considering this concept. Indeed, before you build a site that you want to develop into something big, you need to know more about this term.

There are several different ways of defining it. The most significant aspect about it though is that it involves the use of applications and tools that permit interactive information swapping. This is a great departure from the past form and function of web pages which were primarily static information repositories. Now, any user can choose to participate with other users or with the webmaster in the continued development of a web 2.0 site.

One of the most popular components of this modern tool is blog platforms. There are paid and free services. Both however provide very easy ways to create blogs. This is why there are now thousands of bloggers posting pages everyday about innumerable topics.

The ease and appeal of instant publishing has made blogging a definite favorite. It does however have its restrictions when it comes to implementing the true nature of interactive internet use. For the most part, blogs restrict user participation mainly through post comments or side bar chats. Blog owners rarely allow interaction to mature beyond this.

It is because of the restrictions of blogging that some experts now view themed content websites as better examples of web 2.0 sites. Aside from the comment fields of blogs, users can also choose to participate in social networking themed properties, wikis, and content sharing websites. These properties better illustrate the true nature of data sharing because users are given the power to give greater contributions to content.

In a way, content themed websites can be good for your business. This is mainly because you receive help from people who are eager to provide insights on what they know about your topic. This permits faster website development and better chances of building authority and reputation. People will drop by your pages more because they have become sources of genuine information.

Of course, for users, the main appeal of a web 2.0 site is the level of participation permitted. Although you remain the owner of your pages, the idea of letting others fill them with content is encouraging because people who know they know better will always want to share their expertise.

Just like any other business, there are challenges to setting up your own themed interactive site. Aside from the expected technical difficulties in establishing live pages, you will also most likely face hurdles in optimizing, promoting and marketing your online property. This simply means, it might initially be difficult for you to make sure your pages get found by interested users online. Aside from optimization, quality control is also a top issue. Because anyone can contribute, you’d need to have a system in place to separate good from bad content.

It’s clear that web 2.0 sites are the best ways to establish businesses online. If you think you’re up to the challenge, there are online tools and resources that you can tap to help you overcome the hurdles.

By: Reed Slidell

About the Author:
Get Inspired To Earn Online Through This Ken Evoy Interview.
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Web 2.0 – Web Site Design Tips

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Posted on 14th February 2009 by admin in Web 2.0

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When it comes to effective web site design as part of your Web 2.0 efforts, a couple of things need to be kept in mind. If you want your website to be stunning and effective, here are some web 2.0 web design tips to help you get started.

Keep it simple Having too many features can take away from the central purpose of the site. That does not imply bare, simple design. Instead it means using the minimum features required to achieve your objective. As part of quality custom web design you need to ensure this. Central positioning When your web site design is built centrally it is more likely to give out an honest impression of your brand. Besides the brand messaging, it also is far more easy on your budget as you need lesser pixels or content. Less number of columns The fewer columns you use, the more readability you infuse into your website. If you are hiring high quality web designers they will quickly tell you that cramming too much information on a page is always a bad idea. Making navigability easy You don’t want your website visitors to keep hunting for information on your site! Any section on web 2.0 web design tips will advise you to keep navigation obvious and easy to reach. Text size As a way of infusing better readability it is also important to have bigger sized text. As part of good website design tips you can highlight important elements with a larger font size. Differentiating sections You can also employ the usage of bright colors as part of your custom web design. This can help demarcate areas on the site and make it easier for readers to understand different sections. Rich aesthetic appeal You want your site to look stunning. As part of that effort your web site design need to use good quality aesthetic elements. Aspects like drop shadows or reflections can really help jump start the look and feel of your website! Self explanatory icons You can also use innovative icons which explain the concept better than plain text. Today the focus is on lesser usage of icons and more text. However, web designers tend to use such icons sparingly only in high value areas of the site. Labels You can also use star shaped labeling in order to draw the visitor’s attention to something. For example in your web site design you may want to showcase a special promotional discount etc. However, use these sparingly as over-usage sends out a ‘cheap’ signal to visitors. Large logo design One of the aspects of web 2.0 web design tips is to use bold and large logos to draw more attention and create a statement.

By: Jyoti Mali

About the Author:
For innovative solutions in web design, visit leading web design companies in India – Tisindia.com and India-designers.net for more details.

Browse their web designing services and Web Design Portfolio.



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Web 2.0 is it Really That Great?

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Posted on 7th August 2008 by admin in Web 2.0

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Back in 2004 Tim O’Reilly hosted a conference billed as the O’Reilly Media Web 2.0. It sounded cool and hip. The premise was that Tim saw the web changing with new technologies and standards being developed. He envisioned that these changes would radically alter the way that software developers and end users of the web would interact and use the web.

Interestingly enough, Tim Berners-Lee, who is credited with writing the first web browser and creating the ‘web’, called web 2.0 a “piece of jargon”. Basically a bunch of marketing hype and spin. Tim had since the beginning of the web envisioned that these technologies would be part of the web.

What is web 2.0?

A web 2.0 web site is a site that allows visitors to view the contents of the site. Not only that but be able to interact with the web page, like add to the contents of the page. Think of blogs where you can leave a comment, which in effect adds to the content of the page.

There should be a high level of interoperability. The website relies on published standards for information exchange, like RSS for publication.

Over all the site should have a good user centered design. Well, heck if the site has a really bad layout where you can’t find what you are looking for, what are you going to do? Search for another site that has what you are looking for.

Is the Web a platform?

Can you build products and services upon the web / internet? Is the web a real platform upon which software developers can build products for end consumers? Compare Microsoft’s internet explorer which is a piece of software. Chances are you are currently viewing this page using it. It follows the traditional software cycle. Feature requests are complied, high level & low level designs are written. Finally the code is written, tested and eventually shipped.

By: Allison K. Jones

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Compare this to say a search engine like Google. Google does not ship a software product, but rather it provides a service of web search. Users come to Google’s website, enter a set of keywords and hope that google returns relevant pages. The difference is, that internally they are updating the search engine’s algorithms that determine which page best matches your keyword selection. There is no lock step software release cycle.

The critics claim and rightfully so, that “web 2.0” is really nothing different than “web 1.0″ concepts and technologies.



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Dissecting Web 2.0 Design

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Posted on 10th March 2008 by admin in Web 2.0

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What is web 2.0?

In the last 15 years the Web has grown from a group work tool for scientists at CERN into a global information space with more than a billion users. These trends have led to a feeling that the Web is entering a ‘second phase’-a new, ‘improved’ Web version 2.0. The world is using Web 2.0 as the cool and new technologies and services to make their websites to be more attractive, simple, usable, bright and sharable by designing it with web 2.0 standards.

How to design using web 2.0

This tutorial will help you create a web 2.0 site, design a web 2.0 logo, make your site rich in contents, publish your site and distribute it.

Certain design elements which are frequently implemented on Web 2.0 themes are:

Simplicity: Remove unnecessary components, without sacrificing effectiveness. Minimalism has become a popular website design style for years. Minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Whenever you’re designing, take it as a discipline consciously to remove all unnecessary visual elements.

These images will help you to imagine what simplicity in design is.

The Somme site is rich, interesting and appealing. It uses a range of visual techniques to draw your attention, make you interested and to give you a warm feeling about the quality of work. Use visual detail – whether lines, words, shapes, color – to communicate the relevant information, not.

Central layout: Left-oriented and liquid layouts are out. The “2.0″ style is straightforward and direct. Sites that sit up-front feel uncomplicated and direct. The common idea in the past was to cram as much of the information as possible within the viewing area of the page and the liquid design style was an effective method of achieving this. However in recent times this has given way to using less to say more, so we can be a bit more free and easy with the amount of space used.

3d effects: Making your website visually appealing is extremely important. WEB 2.0 designs uses reflections, fades, transparencies and drop-shadow effects to add an element of depth to a rather flat medium. Used sparingly, these can have excellent results.

There are a number of ways to bring attention to certain pieces of content. To enhance attention to crucial layout components, investigate the following possibilities:

Strong Color: Colors are a great medium for communicating brand values! Web 2.0 design also employs the use of strong vibrant colors to give a punchy crisper feel to the design of the website. Strong colors and tonal contrast are great for drawing the eye to the more important elements on the page e.g. buttons, icons or even small graphics to act as accents to the web page.

Clear large distinctive text: large text makes it easy to convey your message to the visitor. Clearly defined titles and sub categories and properly organized content is the essence WEB 2.0. Not only does big text stand out, but it’s also more accessible to more people. That’s not just people with visual impairments, but also people looking on LCD screens in sunlight, people sitting a little further from the screen, and people just skimming the page. If you think about it, that could be quite a lot of people!

Make the most important text on the page bigger than normal text. Use bigger text to help your visitors see quickly what the page is about. Larger than usual form fields are also very popular in 2.0 design. Like the other design techniques we’ve seen, it works when used in moderation.

Plenty of white space: White gives a cool, neutral, soft base against which you can flash strong colour to draw the eye. Use of spacious design and clean white space gives design the distinctive new feel. White simple backgrounds are extremely popular in WEB 2.0. design.

Cute icon: Icons can be useful when they’re easily recognizable and carry a clear meaning. In lots of other cases, a simple word is more effective. The common principle in WEB 2.0 is not to use too many attractive or eye catching elements within a page. The same applies to the cute icons. Appealing icons and buttons can add that bit of polish to help give a page a high-quality feel. But used too much, they’ll have the counter effect, cluttering the page and confusing the user.

For example, Problogger uses a contrasting color to bring attention to the subscribe button.

The areas that has large font, catches the eyes of the visitors towards it. On top, the brand is given importance by its location and excess white space. Headings are also highlighted by contrasting colors.

Neutral, soft to the eye background colors: White simple backgrounds have become extremely popular in the WEB 2.0 design concept overtaking the more common intense designs of the past.

By: Michelle Crossley

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